Hedge Coffee: San Francisco's Light-Roast, Farm-Direct Program
Hedge Coffee is a San Francisco specialty roaster founded in 2015 by Olga and Alex Sobal, who started the business as a mobile specialty-coffee catering operation before bringing roasting fully in-house in 2020. A decade after launching, the team opened a permanent café and roastery in the city's Mission District, turning what began as an on-the-go catering concept into a rooted, hands-on specialty coffee operation.
That founder-led, farm-direct sensibility carries through to the catalog, which is small and almost entirely light-roasted. Coffees span Ethiopia, Bolivia, and Mexico, with a Colombian natural rounding out the geographic spread, plus a lightly roasted decaf for lower-caffeine drinkers. Flavor themes recur around bergamot and brown-sugar sweetness, joined by berry, stone-fruit, and light chocolate notes depending on origin — a house character built for pour-over and filter brewing rather than dark-roast espresso. CoffeeByMe's AI recommendation engine helps match your palate to Hedge's clarity-focused, light-roast catalog before you commit to a bag.
Single Origins
| Name | Roast | Tasting Notes | Price |
|---|---|---|---|
| Decaf Mexico | Esmeralda EA | Medium | brown sugarnuttymolasses | $23.00 |
| Bolivia | Pablo Yana - Washed | Light | apricotbrown sugarlemongrassvanilla | $25.00 |
| Ethiopia | Daye Bensa Shantawene - Natural | Light | milk chocolatebergamottropical fruit | $28.00 |
Blends
| Name | Roast | Tasting Notes | Price |
|---|---|---|---|
| Present Simple | Dark | milk chocolatecaramelberries | $25.00 |
Roast Profile & Flavor Range
Hedge's program is decisively light-roast: the large majority of active coffees land at the lightest roast level, with only the decaf pushed slightly darker for balance. Flavor themes recur around bergamot and brown-sugar sweetness, joined by grape, berry, tangerine, and light chocolate notes that shift with origin. Acidity trends moderate-to-elevated with a light-to-medium body throughout, and pricing sits in an accessible $23–$32 per 10.6oz band.
Why Buy Hedge Coffee
Decisively light-roast catalog: Built for drinkers who want elevated acidity and clarity over roast-driven heaviness.
Recurring bergamot-and-brown-sugar signature: A flavor thread that runs across multiple origins in the lineup.
Real geographic range in a small catalog: Ethiopia, Bolivia, Mexico, and Colombia all represented despite a compact lineup.
Founder-led, farm-direct sourcing since 2015: A roaster that grew from mobile catering into a rooted San Francisco café and roastery. CoffeeByMe's AI recommendations help you navigate this focused, light-roast lineup and find your ideal cup.
Frequently Asked Questions
Where is Hedge Coffee located?
Hedge Coffee is a specialty coffee roaster based in San Francisco, CA.
What does Hedge Coffee specialize in?
Hedge's program is decisively light-roast: the large majority of active coffees land at the lightest roast level, with only the decaf pushed slightly darker for balance.
Where can I buy Hedge Coffee coffee?
You can browse Hedge Coffee's coffees on CoffeeByMe and click through to buy directly from the roaster, or visit Hedge Coffee's own website.
