Red Rooster Coffee: Floyd, Virginia's Award-Winning East African & Latin American Roaster
Red Rooster Coffee began in 2010 in downtown Floyd, Virginia, when co-founder Rose McCutchan needed a reliable roaster for her small coffeehouse and her husband Haden Polseno-Hensley took on the job himself. What started as a one-stoplight-town operation has grown into a nationally recognized East Coast specialty roaster, earning Good Food Awards and national coffee competition titles along the way, now supported by a team of more than 40 people.
The catalog reflects that dual identity — small-town roots with national-caliber sourcing. Single origins draw heavily from East Africa (Burundi, Ethiopia, Uganda, and Rwanda), delivering the bright, fruit-driven cups the region is known for, alongside a smaller Latin American contingent from Peru, Colombia, and Honduras. The blend program runs in the opposite direction, built around chocolate, caramel, and praline flavors designed to hold up to milk and cream. With 22 active coffees split roughly evenly between the two styles, Red Rooster works as well for pour-over purists as it does for daily drip drinkers. CoffeeByMe's AI recommendation engine helps you land on the right side of that divide before you buy.
Single Origins
| Name | Roast | Tasting Notes | Price |
|---|---|---|---|
| Organic Decaf Medium Roast | Medium | CitrusDark Chocolate | $22.50 |
| Honduras COMSA Marcala | Dark | AlmondDark ChocolateCaramel | $21.25 |
| Decaf Ethiopia Sidamo Natural Light Roast | Light | MolassesGraham CrackerFig JamChamomileFloral | $29.00 |
Blends
| Name | Roast | Tasting Notes | Price |
|---|---|---|---|
| Organic Night Owl Half-Caff | Medium | Cocoa NibPastriesCinnamon | $21.75 |
| Organic Decaf Funky Chicken | Medium Dark | CitrusPralineDark Chocolate Torte | $22.50 |
| Organic 4&20 French Roast | Dark | Hot FudgePipe TobaccoNavel Orange | $19.25 |
Roast Profile & Flavor Range
Red Rooster's single-origin catalog is decisively light-roast (level 1), a deliberate choice to preserve the bright acidity and fruit clarity of its East African and Latin American lots, with just one dark-roast and one medium exception. The blend side runs the opposite direction, spanning medium-light through dark (levels 2–5) and built for approachability and milk compatibility. Flavor themes split cleanly along those lines: black cherry, jasmine, stone fruit, and cranberry dominate the light-roast singles, while dark chocolate, caramel, praline, and pecan define the blends. Pricing is consistent across the catalog at $19–$31 for mostly 12oz bags.
Why Buy Red Rooster Coffee
Small-town roots, national recognition: Grown from a single coffeehouse into a Good Food Awards-winning, competition-recognized East Coast roaster.
East African specialists: Burundi, Ethiopia, Uganda, and Rwanda lots deliver the bright, fruit-forward light roasts the region is known for.
Deep milk-friendly blend program: A wide bench of medium-dark blends built specifically for lattes, cream, and sugar.
Balanced catalog for any palate: A near-even split of bright single origins and comforting blends means there's an entry point whether you brew pour-over or drip — let CoffeeByMe's AI point you the right way.
Frequently Asked Questions
Where is Red Rooster Coffee located?
Red Rooster Coffee is a specialty coffee roaster based in Floyd, VA.
What does Red Rooster Coffee specialize in?
Red Rooster's single-origin catalog is decisively light-roast (level 1), a deliberate choice to preserve the bright acidity and fruit clarity of its East African and Latin American lots, with just one dark-roast and one medium exception.
Where can I buy Red Rooster Coffee coffee?
You can browse Red Rooster Coffee's coffees on CoffeeByMe and click through to buy directly from the roaster, or visit Red Rooster Coffee's own website.
