From roasting to origin, learn about
the 5 key factors that determine the taste of a cup of coffee.
Coffee truly has countless flavors and aromas.
Today, I'll introduce the five main factors that determine coffee flavor.
Let's uncover the secrets of coffee together!
Coffee is greatly influenced by its growing environment
Let's learn about the characteristics of major coffee-producing regions together!
Swipe to see more →
Special heirloom varieties and varieties close to heirlooms are predominant. Many coffees feature bright acidity with floral and fruity notes.
Improved Arabica varieties are predominant. Many coffees feature low acidity with nutty, chocolate, and sweet notes for excellent balance.
If you like aromatic coffee with noticeable acidity? → We recommend African coffee!
If you like nutty and sweet coffee? → We recommend Latin American coffee!
For more details, check out the Coffee Origin Map.
How much the processed green beans are roasted
Roast level refers to how much the processed green beans are roasted at the roastery.
Generally divided into 5 stages: Light → Light Medium → Medium → Dark Medium → Dark.
Swipe to see more →
Distinct acidity with light body. The bean's inherent flavors are intense, sometimes feeling like juice.
Sweetness, body, acidity, and aroma come alive in balance. You can feel both the bean's inherent flavors and sweet milk chocolate-like taste.
Heavy body comes alive and acidity is not well felt. Sweetness and bitterness are emphasized, sometimes tasting like dark chocolate.
Want to avoid acidity? → We recommend Medium or above rather than too lightly roasted beans!
How to extract the seed (bean) from the coffee cherry
Coffee flavor changes from the initial processing of extracting the seed (bean) from the coffee cherry.
There are mainly three methods: Washed (completely removing pulp with water), Natural (drying coffee cherries in the sun), and Honey (=Pulped Natural, removing only pulp and drying the rest in the sun).
Swipe to see more →
Pulp is completely removed, making the taste clean. Distinct acidity and clean finish are the characteristics.
Coffee cherries are dried whole before extracting the seed, so a lot of fruity aroma remains. It has a sweet, wine-like fermented taste.
A middle ground between Washed and Natural. Modifiers are added based on how much mucilage is removed. As mucilage removal decreases in the order white → yellow → red → black, the taste becomes closer to Natural.
If you like clean and fresh coffee? → We recommend Washed processed coffee!
If you like sweet coffee with complex fruity aromas? → We recommend Natural processed coffee!
Coffee being experimentally tried in the specialty coffee market
Coffee being experimentally tried in the specialty coffee market.
Because oxygen is controlled or yeast is utilized during processing, new flavors that didn't exist before are expressed!
Swipe to see more →
Fermented in a sealed container with oxygen blocked. You'll feel unique and intense flavors (Funky) like sujeonggwa, cinnamon, and thick berry jam.
Carbon dioxide is injected for fermentation, applying wine-making techniques. Champagne-like refreshing texture and candy-like sweetness are the characteristics.
Fruits or specific spices are added during fermentation to impart intuitive aromas.
Want to experience unique and intense character? → Try anaerobic fermented coffee!
Want deep and complex flavors like wine? → We recommend carbonic maceration coffee!
Taste and aroma vary depending on which variety of beans is used
The unique taste and aroma of coffee completely changes depending on which variety of beans is used.
Let me tell you about the most representative ones among countless varieties!
Swipe to see more →
A variety highly rated enough to be called 'God's coffee'. Jasmine-like floral aroma and elegant acidity combine to create the finest flavor profile.
Traditional varieties that are the origin of Arabica coffee. Classic coffee with clean sweetness and excellent balance rather than flashiness.
Varieties improved to be resistant to pests and diseases. Appropriate acidity and nuttiness harmonize, making them enjoyable for everyone.
Looking for elegant and aromatic coffee like black tea? → We strongly recommend Geisha variety!
Want a comfortable taste without strong preferences? → Try Bourbon or Caturra varieties.